Do you want to gain consistent clients?
Do you want to have consistent 5-figure launches?
Do you want to sell out your programs?
Creating & launching your courses can be so simple. It does NOT have to be complicated. It does NOT have to be stressful. It does NOT have to be time-consuming. It does NOT have to end in making ZERO dollars. It does NOT have to lead to disappointment.
The below steps will help you improve your launches:
1. KNOW WHO YOUR IDEAL CLIENT IS
It is vital that you know who your ideal client is, this is the foundations of your business. You need to know their biggest pain points, problems and goals. The more you understand your ideal client the better you will be able to serve them with your content and offerings.
2. SOLVE A PROBLEM YOUR AUDIENCE WILL INVEST IN
When creating your program, you need to make sure it solves a problem that your ideal clients will actually invest in. People are more likely to invest in tangible results (something they can physically see) rather than intangible results. If you try to solve a problem people won’t or can’t afford to invest in, you will not make any sales.
3. NURTURE YOUR AUDIENCE CONSISTENTLY
You can have the best content, but if you do not show up consistently, you will struggle to gain new clients. You need to show up and provide your audience with value to solve a problem they have. The more you do this, the more you will build trust. TRUST = CLIENTS.
4. BUILD AUTHORITY WITH YOUR AUDIENCE
You need to be showing up as THE go-to expert for the problem you solve and who you solve it for. The more time you spend building authority online and positioning yourself as an expert the more you will attract people to your offerings. Your ideal clients will see you and your offerings as non-negotiable and keep coming back to purchase from you.
5. HAVE A LAUNCH STRATEGY IN PLACE
You should know exactly what you need to do to attract, nurture and convert your ideal clients. Everything you post should have a purpose behind it to encourage your audience to take action. Creating a launch plan will help with this. In your launch plan include freebies such as challenges and webinars to build trust with your audience.
6. CREATE A LEADS SYSTEM
You need a system in place to keep track of your leads. Anyone who signs up to your freebies and shows interest in your offering is a lead. It is your job to nurture these leads and build relationships with them. A lot of people leave money on the table due to not keeping track of their leads and building relationships with them.
7. MINDSET IS KEY
Believing in yourself and your offerings is vital for a successful launch. Your beliefs will impact how you show up and whether you are showing up with confidence. Your energy attracts people to purchase from you. If you do not believe in yourself, your offerings and selling out then you will struggle to do this.