Being an entrepreneur, drafting a marketing strategy to launch your course or business seems imperative for success. However, with the continuously changing digital landscape, relying on one marketing strategy might not be prudent. What used to work a decade ago might be an utter failure for the time being. The question here is, what am I going to share with you today? Okay, I will relate the five most potent marketing strategies that will help you launch your course.
What I learned; having an effective marketing strategy in place to launch your course provides you three times better return on investment (ROI) instead of investing in traditional marketing means. Meanwhile, your investment drastically goes down by 62% if you choose digital marketing rather than investing in other promotional activities.
Let’s now move on to our topic of the day without any delay:
1. Launch an Email Marketing Campaign
Inarguably, launching an email marketing campaign has always been a successful strategy, and that is why I am putting it at the top of my list. With the highest return on investment of $42 among all other marketing strategies, email marketing comes up as the most reasonable one for your course marketing.
What do you have to do?
Define Your Targeted Audience and Prepare the Contents of your Email List
What I would strongly recommend is to define your target audience. Dedicated email campaigns receive around 60% better response than the random dispatch of emails, and only those users will respond who are interested in your course. Besides, you can amazingly improve the conversion rate using this way.
Having selected the target audience, you need to list the contents that you have to cover.
Most probably, a good email covers the following contents:
1. The subject of the mail should be the introduction of your course.
2. In the main body, try to explain your experience in the field and convince your audience through reality-based arguments that might be achieved after taking the course.
3. Briefly share your story, and at the end of the mail, put a call to action.
What’s more, you can mail 6-7 times in one week to the same targeted person to make it an impressive campaign.
2. Target Social Media Platforms
Studies reveal that around 3.96 billion people use social media, and this figure was reached after an increase of 10.9% in only one year if compared with the number of users in 2020. But then again, before you launch your marketing campaign on social media, your potential target audience’s selection is necessary.
As far as social platforms’ credibility is concerned, I suggest you target Instagram as it possesses an audience with a better maturity level. By the year 2021, the number of users of Instagram has reached 1.074 billion.
You can write posts for your target audience using hashtags that relate to your course. While doing this, try to upload at least one post daily to keep your audience engaged. Hand in hand, also keep on working on your account’s growth, as it will provide you with an even more extensive reach to your potential audience.
To attract your audience’s attention, you may add an offer upon your course’s buying; it may be a discount offer or anything else. Additionally, the use of visuals to explain your course contents will be a highly influential factor.
3. Join Online Group Discussion
This strategy is based upon the theme of capitalizing on pre-existing communities to improve your course’s awareness and gain the target audience. You need to engage yourself in a relevant discussion on different groups like Facebook, Quora, LinkedIn, and other platforms to build a potential audience.
In the interim, keep searching for the groups based on your niche and try to answer questions there asked by people. It is an excellent opportunity to attract an audience outside of your community by identifying shared challenges and joint problems. Here you can position yourself as an expert and can conveniently capture the chances to market your course.
Searching in LinkedIn for the groups based on your keywords can also help you discover various communities regarding your niche. For example; if you search with the keyword of Business Coach, you will have the following results:
4. Conduct a Webinar
The webinar is a well-adopted way to show your expertise and catch the potential audience. Once you are out there and speaking to your audience, you can make them realize the importance of the course you are selling. Along the same lines, here are some steps to follow:
a) Decide Your Topic
Without a doubt, when it comes to deciding the topic, it will be about the promotion of your course that you want to sell. Nevertheless, the conclusion of the whole debate must include a call to action (CTA).
b) Decide the Platform Where Your Webinar Will Happen
Essentially, people choose Facebook for that reason. You can generate an online form and ask your target audience to sign up with their email. Then you can inform them about the details of the webinar through email.
c) What to Speak in the Webinar?
Having chosen the topics and decided on the webinar platform, you are now all set to deliver it. Henceforth, get yourself prepared for questions that relate to your course’s domain. Also, don’t exaggerate things and be straightforward to your audience.
5. Search Engine Optimization (SEO)
Days are gone when you got your website ranked on search engines with few blogposts. Here and now, Search Engine Optimization is indispensable if you are looking for an increase in traffic to your website. Meanwhile, if you sell courses through a site, you are in desperate need of having your website optimized according to the rules and policies outlined by Google.
Mainly, there are two components of SEO: On-Site SEO and Off-Site SEO, and both of these should get met to have increased traffic to your website.
Though it is a time-consuming process, once you are ranked on your focused keywords that will undoubtedly be related to your course’s selling, you will experience an increased number of leads with colossal revenue. Another critical point is that you should target Google as your priority. What is the reason for this? Look at the chart below:
There are a lot of other strategies to publicize your course among the public, but I gathered only the finest and highest leads generating approaches. It’s now all open to you, and you can choose any of the given stratagems that suit your circumstances and requirements.